{"id":764,"date":"2021-05-11T14:20:34","date_gmt":"2021-05-11T12:20:34","guid":{"rendered":"https:\/\/www.octaveoctave.com\/?page_id=764"},"modified":"2022-01-25T22:18:56","modified_gmt":"2022-01-25T21:18:56","slug":"performance","status":"publish","type":"page","link":"https:\/\/www.octaveoctave.com\/fr\/performance\/","title":{"rendered":"Performance"},"content":{"rendered":"<div class=\"pagereveal pagereveal__head pagereveal--nomargin\">\n\t<div class=\"grid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"cell-12\">\n\t\t\t\t<div class=\"phead phead--fr\">\n\t\t\t\t\t<h1 class=\"phead--title \t\t\t\t\t\">\n\t\t\t\t\t\t<span class=\"oh\">\n\t\t\t\t\t\t\t<span class=\"oh--in\">\n\t\t\t\t\t\t\t\tD\u00e9velopper des solutions techniques\n\t\t\t\t\t\t\t\t<span class=\"phead-slider\" slider-interval=\"4000\">\n\t\t\t\t\t\t\t\t\t<span class=\"phead-slider--in\">\n                                        \t\t\t\t\t\t\t\t\t\t    <span class=\"phead-slider--item\">performantes<\/span>\n                                        \t\t\t\t\t\t\t\t\t\t    <span class=\"phead-slider--item\">\u00e9coresponsables<\/span>\n                                        \t\t\t\t\t\t\t\t\t\t    <span class=\"phead-slider--item\">accessibles<\/span>\n                                        \t\t\t\t\t\t\t\t\t\t    <span class=\"phead-slider--item\"><\/span>\n                                        \t\t\t\t\t\t\t\t\t\t    <span class=\"phead-slider--item\"><\/span>\n                                        \t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"oh\">\n\t\t\t\t\t\t\t<span class=\"oh--in\">\n                                \n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<section class=\"rteg \">\n    <div class=\"grid\">\n                <div class=\"row\">\n            <div class=\"cell-3\">\n                                    <div class=\"rteg__tag\">\n                        Notre approche\n\n                                            <\/div>\n                                            <\/div>\n            <div class=\"cell-9\">\n                                \n                                    <div class=\"rteg__content\"><p>Vous accompagner dans une logique d&rsquo;am\u00e9lioration continue pour maximiser l&rsquo;impact de votre pr\u00e9sence digitale, en optimisant :<\/p>\n<ul>\n<li>votre visibilit\u00e9 SEO<\/li>\n<li>les parcours utilisateurs (analyse heuristique &amp; taux de conversion on-site)<\/li>\n<li>le respect des normes d&rsquo;accessibilit\u00e9 et RGPD<\/li>\n<li>l&rsquo;impact \u00e9cologique de votre site. De la d\u00e9finition de votre strat\u00e9gie \u00e0 la mise en place de process op\u00e9rationnels, nos consultants vous accompagnent sur les principaux leviers de performance de votre marque, et d\u00e9finissent avec vous une liste d&rsquo;indicateurs qui permettront de suivre l&rsquo;avanc\u00e9e et le succ\u00e8s du projet.<\/li>\n<\/ul>\n<\/div>\n                \n                \n\n\n            <\/div>\n        <\/div>\n        \n            <\/div>\n<\/section>\n\n<div class=\"grid\">\n    <div class=\"line-spacer\"><\/div>\n<\/div>\n\n<section class=\"rteg  rteg-numbered  \">\n    <div class=\"grid\">\n                <div class=\"row\">\n            <div class=\"cell-3\">\n                                                    <div class=\"rteg__number\">01.<\/div>\n                            <\/div>\n            <div class=\"cell-9\">\n                                    <h1 class=\"rteg__title\">SXO Analytics <\/h1>\n                                \n                                    <div class=\"rteg__content\"><p><strong>Une approche combinant SXO et Analytics pour une performance continue globale.<\/strong><\/p>\n<p>Notre m\u00e9thodologie hybride ax\u00e9e sur les aspects SEO et Exp\u00e9rience Utilisateur (UX) vise \u00e0 garantir un suivi continu pour qualifier et quantifier la performance de votre site. Il ne s\u2019agit pas seulement d&rsquo;identifier les facteurs bloquants mais bien de d\u00e9finir un plan d\u2019action concret et pertinent.<\/p>\n<p>Les Analytics permettront de suivre l&rsquo;impact des recommandations mises en place et d&rsquo;orienter les choix futurs.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                \n                \n\n\n            <\/div>\n        <\/div>\n        \n            <\/div>\n<\/section>\n\n<div class=\"exergue-img\">\n    <div class=\"grid\">\n        <div class=\"row\">\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__content\">\n                    91% des contenus ne g\u00e9n\u00e8rent aucun trafic organique\n                <\/div>\n            <\/div>\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__img\">\n                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.octaveoctave.com\/app\/uploads\/2021\/06\/01-sxoanalyticswide-768x432.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"grid\">\n    <div class=\"line-spacer\"><\/div>\n<\/div>\n\n<section class=\"rteg  rteg-numbered  \">\n    <div class=\"grid\">\n                <div class=\"row\">\n            <div class=\"cell-3\">\n                                                    <div class=\"rteg__number\">02.<\/div>\n                            <\/div>\n            <div class=\"cell-9\">\n                                    <h1 class=\"rteg__title\">Accessibilit\u00e9 (A11Y)<\/h1>\n                                \n                                    <div class=\"rteg__content\"><p><strong>Prendre en compte l\u2019accessibilit\u00e9 dans une d\u00e9marche de qualit\u00e9 web pour tous les utilisateurs.<\/strong><\/p>\n<p>L\u2019accessibilit\u00e9 num\u00e9rique, c\u2019est la possibilit\u00e9 pour tous les utilisateurs d\u2019acc\u00e9der aux contenus web qu\u2019ils soient ou non en situation de handicap.<br \/>\nDepuis le 23 septembre 2020, tous les sites web (\u00e9galement intranet et applications mobiles) doivent \u00eatre accessibles et conformes au RGAA (R\u00e9f\u00e9rentiel G\u00e9n\u00e9ral d\u2019Am\u00e9lioration de l\u2019Accessibilit\u00e9).<br \/>\nL\u2019intervention se d\u00e9finit autour de 3 domaines : technique, graphique et \u00e9ditorial.<\/p>\n<p>Notre m\u00e9thodologie vise \u00e0 accompagner les \u00e9quipes dans la mise en conformit\u00e9 des sites en proposant des conseils, solutions techniques et des rapports d\u2019audit d\u00e9taill\u00e9s.<\/p>\n<\/div>\n                \n                \n\n\n            <\/div>\n        <\/div>\n        \n            <\/div>\n<\/section>\n\n<div class=\"exergue-img\">\n    <div class=\"grid\">\n        <div class=\"row\">\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__content\">\n                    100 millions de personnes en situation de handicap sont concern\u00e9s  par l&rsquo;accessibilit\u00e9 num\u00e9rique en Europe.\n                <\/div>\n            <\/div>\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__img\">\n                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.octaveoctave.com\/app\/uploads\/2021\/06\/02-accessibilitewide-768x432.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"grid\">\n    <div class=\"line-spacer\"><\/div>\n<\/div>\n\n<section class=\"rteg  rteg-numbered  \">\n    <div class=\"grid\">\n                <div class=\"row\">\n            <div class=\"cell-3\">\n                                                    <div class=\"rteg__number\">03.<\/div>\n                            <\/div>\n            <div class=\"cell-9\">\n                                    <h1 class=\"rteg__title\">Mise en conformit\u00e9 RGPD<\/h1>\n                                \n                                    <div class=\"rteg__content\"><p><strong>Garantir plus de transparence et de s\u00e9curit\u00e9 pour vos utilisateurs.<\/strong><\/p>\n<p>Par une d\u00e9lib\u00e9ration du 17\/09\/2015, la CNIL a publi\u00e9 une version finale de ses recommandations pour l\u2019utilisation des cookies et autres traceurs en conformit\u00e9 avec la directive \u201c e-Privacy \u201c et le RGPD.<\/p>\n<p>Les entreprises sont tenues depuis le 31\/03\/2021 de se conformer \u00e0 ces nouvelles r\u00e8gles et obligations.<\/p>\n<p>Nous vous accompagnons pour identifier les \u00e9l\u00e9ments ne respectant pas la l\u00e9gislation en vigueur en r\u00e9alisant un diagnostic initial et en r\u00e9digeant un plan d\u2019action personnalis\u00e9 des mesures correctives.<\/p>\n<\/div>\n                \n                \n\n\n            <\/div>\n        <\/div>\n        \n            <\/div>\n<\/section>\n\n<div class=\"exergue-img\">\n    <div class=\"grid\">\n        <div class=\"row\">\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__content\">\n                    70% des internautes pensent que la quantit\u00e9 de donn\u00e9es personnelles collect\u00e9es en ligne rend la protection de leur vie priv\u00e9e difficile.\n                <\/div>\n            <\/div>\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__img\">\n                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.octaveoctave.com\/app\/uploads\/2021\/06\/03-rgpdwide-768x432.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"grid\">\n    <div class=\"line-spacer\"><\/div>\n<\/div>\n\n<section class=\"rteg  rteg-numbered  \">\n    <div class=\"grid\">\n                <div class=\"row\">\n            <div class=\"cell-3\">\n                                                    <div class=\"rteg__number\">04.<\/div>\n                            <\/div>\n            <div class=\"cell-9\">\n                                    <h1 class=\"rteg__title\">\u00c9coconception <\/h1>\n                                \n                                    <div class=\"rteg__content\"><p><strong>Int\u00e9grer les principes d\u2019\u00e9coconception \u00e0 chacune des grandes \u00e9tapes du projet. <\/strong><\/p>\n<p>Chacun, \u00e0 notre niveau, avons la responsabilit\u00e9 de limiter les impacts de nos activit\u00e9s num\u00e9riques. Un site plus \u00e9coresponsable passe par des petites actions concr\u00e8tes qui, additionn\u00e9es, peuvent consid\u00e9rablement diminuer l&rsquo;impact environnemental.<\/p>\n<p>L&rsquo;\u00e9coconception web est une approche vertueuse : en am\u00e9liorant l&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique de votre site Internet, vous am\u00e9liorez votre vitesse (performance web) et donc m\u00e9caniquement, Google am\u00e9liore son r\u00e9f\u00e9rencement.<\/p>\n<p>Notre m\u00e9thodologie Green IT repose sur l&rsquo;identification des \u00e9l\u00e9ments p\u00e9nalisant votre carbon score. Le site est soumis \u00e0 des tests qui passent en revue le design, le d\u00e9veloppement et l\u2019h\u00e9bergement de votre site afin de sugg\u00e9rer des actions concr\u00e8tes pour am\u00e9liorer votre performance \u00e9cologique et donc de r\u00e9duire la consommation d\u2019\u00e9nergie li\u00e9e \u00e0 la conception du site.<\/p>\n<\/div>\n                \n                \n\n\n            <\/div>\n        <\/div>\n        \n            <\/div>\n<\/section>\n\n<div class=\"exergue-img\">\n    <div class=\"grid\">\n        <div class=\"row\">\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__content\">\n                    Le num\u00e9rique a \u00e9t\u00e9 responsable d\u2019environ 4 % des \u00e9missions de gaz \u00e0 effet de serre (soit plus que l\u2019industrie a\u00e9ronautique).\n                <\/div>\n            <\/div>\n            <div class=\"cell-6\">\n                <div class=\"exergue-img__img\">\n                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.octaveoctave.com\/app\/uploads\/2021\/06\/ecoconceptionwide-768x432.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"grid\">\n    <div class=\"line-spacer\"><\/div>\n<\/div>\n\n<section class=\"section\">\n    <div class=\"s-col js-scol\">\n        <div class=\"grid\">\n            <div class=\"s-col__row\">\n                <div class=\"row row--full-h\">\n                    <div class=\"cell-6 cell-t-5\">\n                        <div class=\"s-col__content\">\n                            <h2 class=\"s-col__title js-scol-item\">\n                                Notre m\u00e9thodologie\n                            <\/h2>\n                        <\/div>\n                    <\/div>\n                    <div class=\"cell-6 cell-t-7\">\n                        <div class=\"rte js-scol-marker\">\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"s-col__row\">\n                    <div class=\"row row--full-h\">\n                        <div class=\"cell-6 cell-t-5\">\n                            <div class=\"s-col__content\">\n                                <h3 class=\"s-col__inter js-scol-item\">\n                                    <i class=\"s-col__arrow\">\n                                        \u21b3\n                                    <\/i>\n                                    D\u00e9finition du p\u00e9rim\u00e8tre d&rsquo;action\n                                <\/h3>\n                            <\/div>\n                        <\/div>\n                        <div class=\"cell-6 cell-t-7\">\n                            <div class=\"rte s-col__body s-col__body--pushed js-scol-marker\">\n                                <p>Nous d\u00e9finissons ensemble vos besoins au regard des 4 piliers de la performance digitale et vous proposons des KPIs de suivi des optimisations. <\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"s-col__row\">\n                    <div class=\"row row--full-h\">\n                        <div class=\"cell-6 cell-t-5\">\n                            <div class=\"s-col__content\">\n                                <h3 class=\"s-col__inter js-scol-item\">\n                                    <i class=\"s-col__arrow\">\n                                        \u21b3\n                                    <\/i>\n                                    Observation\n                                <\/h3>\n                            <\/div>\n                        <\/div>\n                        <div class=\"cell-6 cell-t-7\">\n                            <div class=\"rte s-col__body s-col__body--pushed js-scol-marker\">\n                                <p>Nous passons en revue les diff\u00e9rents points de votre site (\/\u00e9cosyst\u00e8me) et vous pr\u00e9sentons un rapport d&rsquo;audit sur chacun \u2013 identification des probl\u00e9matiques et leviers d&rsquo;optimisation. <\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"s-col__row\">\n                    <div class=\"row row--full-h\">\n                        <div class=\"cell-6 cell-t-5\">\n                            <div class=\"s-col__content\">\n                                <h3 class=\"s-col__inter js-scol-item\">\n                                    <i class=\"s-col__arrow\">\n                                        \u21b3\n                                    <\/i>\n                                    Traitement\n                                <\/h3>\n                            <\/div>\n                        <\/div>\n                        <div class=\"cell-6 cell-t-7\">\n                            <div class=\"rte s-col__body s-col__body--pushed js-scol-marker\">\n                                <p>En regard des points soulev\u00e9s, nos consultants vous apportent des \u00e9l\u00e9ments concrets de correctifs \u00e0 appliquer.<br \/>\nNous vous accompagnons dans la priorisation et planification des t\u00e2ches.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"s-col__row\">\n                    <div class=\"row row--full-h\">\n                        <div class=\"cell-6 cell-t-5\">\n                            <div class=\"s-col__content\">\n                                <h3 class=\"s-col__inter js-scol-item\">\n                                    <i class=\"s-col__arrow\">\n                                        \u21b3\n                                    <\/i>\n                                    Apprentissage\n                                <\/h3>\n                            <\/div>\n                        <\/div>\n                        <div class=\"cell-6 cell-t-7\">\n                            <div class=\"rte s-col__body s-col__body--pushed js-scol-marker\">\n                                <p>Enfin, nous restons au c\u00f4t\u00e9 de vos \u00e9quipes pour permettre la mesure et le suivi au long cours des actions, le test &amp; learn et la formation aux outils &amp; process qui vous permettra d&rsquo;\u00eatre ind\u00e9pendant.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"grid\">\n    <div class=\"row\">\n        <div class=\"cell-12 cell-m-11\">\n            <section class=\"big-bottom-push\">\n                <a href=\"mailto:pleo@octaveoctave.com\" class=\"big-bottom-push__href\"  >\n                    <span>En savoir plus sur notre accompagnement<\/span>&nbsp;&nbsp;\u2192\n                <\/a>\n            <\/section>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-content.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-764","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Offre Performance SXO - Octave Octave l Agence Digital UX<\/title>\n<meta name=\"description\" content=\"Nous d\u00e9ployons des strat\u00e9gies sur-mesure avec une approche SXO (SEO + UX), dans une d\u00e9marche d&#039;\u00e9coconception,mise en conformit\u00e9 RGPD et accessibilit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.octaveoctave.com\/fr\/performance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offre Performance SXO - Octave Octave l Agence Digital UX\" \/>\n<meta property=\"og:description\" content=\"Nous d\u00e9ployons des strat\u00e9gies sur-mesure avec une approche SXO (SEO + UX), dans une d\u00e9marche d&#039;\u00e9coconception,mise en conformit\u00e9 RGPD et accessibilit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.octaveoctave.com\/fr\/performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Octave Octave l Agence Digital UX\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T21:18:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@octaveoctave\" \/>\n<script 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